FOREWORD
An ode to the poetry and poignance of wintertime in Australia, our new campaign celebrates the nuanced art of the mid-year escape, and the custom, tailored garments that capture its rugged, refined spirit.
Whether it’s a physical escape–a weekend jaunt to the vibrant, pristine countryside, offering a reconnection to the land and a release from everyday life–or a journey of the mind and heart, full of warm whiskies and cosy fireside novels and wintry wedding celebrations–the sublimely crafted garments in this collection capture a uniquely Australian expression of winter tailoring, from natural Merino wool fabrics to open-weave textures, neutral tones and layering combinations with purpose and passion.
InStitchu
CONTENTS
FRIDAY
THE ESCAPE
Smart Casual Tailoring
An afternoon elopement from the city, dressed in textured, tasteful smart-casual Friday staples, leaving the everyday in the rear-view mirror.
SATURDAY
THE SOIREE
Formalwear & Weddings
Winter wedding or soiree primed formalwear, revelling in elegantly crafted signature garments with warmth, weight and detail-oriented panache.
SUNDAY
THE WINTER CHILL
Casual Tailoring
A collection of casual classics that capture form, fit and function, emphasising all-occasion versatility and breathable but warm fabrics.
MONDAY
THE RETURN
Corporate
A grand return to work, wearing corporate staples crafted from locally-sourced natural Merino wool, bringing confidence, clarity and personality to a new week.
“And the bush hath friends to meet him, and their kindly voices greet him In the murmur of the breezes and the river on its bars, And he sees the vision splendid of the sunlit plains extended, And at night the wond’rous glory of the everlasting stars.”
― A.B. Paterson, Clancy of the Overflow
